You don't need more push, trainings or playbooks.
You need clarity that fits where you are
& sales strength that grows with your company.
Why structure matters
And why it matters earlier than you think.
Across start-ups, scale-ups & small SMEs,
especially in innovation, sustainability or tech-driven businesses,
strong ideas & good stories often stall or disappear.
Not because people where not passionate or did not try,
but because the right groundwork wasn’t laid in time
or sales simply stayed reactive.
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Structure is needed to give good ideas & stories
a real chance to survive & create impact.
You cannot harvest what was never planted.
And seeds take water & time to grow.
Small SMEs
When marketing works
but sales can’t keep up.
​
Leads come in, follow-up gets uneven.
Marketing delivers, internally it bottlenecks.
Outbound feels like "not a priority right now".
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Sales needs a gearbox.
Start-ups & Scale-ups
When you’re building and selling
at the same time.
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Product and offering evolve.
Sales happens, but not repeatably.
You want structure, not heavy weight or delay.​
Sales needs a backbone.
Different stage.
Same friction.
How Shift & Season
supports
I don’t install sales frameworks.
I help companies build commercial clarity that fits their reality.
​
01
Clarify
What you really sell & to whom.
​
02
Shape
Simple sales flows, prioritization & ownership.
​
03
Practice
Hands-on sales & business development guidance, in real conversations.​​
​
04
Transfer
Tools your team can play with, authentically & autonomously.
About Shift & Season
Having worked across start-ups, scale-ups and small SMEs, with sustainability-driven contexts as red thread, I’ve learned that timing in sales structure can make or break long-term impact.
What Shifts
Sales is stronger, sharper & clearer
Leads don't disappear anymore, instead convert
Teams feel at ease & have fun while selling
Growth is not chaotic, but clear & structured
Sales structure should support people,
towards sustainable growth,
making sure the right ideas actually make it.